GREY GOOSE(R) "The World's Best Tasting Vodka," has teamed up with Rolls-Royce, the undisputed leader in the ultra-luxury sedan segment, to create two customized limited-edition Rolls-Royce Extended Wheelbase Phantoms to serve as a platform to promote their social responsibility message of enjoying a safe night on the town, while delivering a luxury experience that cannot be replicated. GREY GOOSE(R) Vodka Creates Customized Rolls-Royces to Help Promote Social Responsibility Message At the end of their run, so to speak, both Phantoms will be auctioned off, with the proceeds going to charitable causes. The two special Phantoms will be used to generate publicity, raise money for charity and for a public awareness campaign that will bring them to different cities promoting responsible drinking and, of course, Grey Goose. Naturally, the flying Grey Goose icon is embroidered and discretely emblazoned on different parts of the car. The limos got a specially-mixed French racing blue finish outside and unique upholstery inside. The promotion centers around two specially-made Grey Goose edition Extended Wheelbase Phantoms. In a bit of brand synergy we can really get behind, Grey Goose, the veritable Rolls Royce of vodkas, has teamed up with Rolls Royce itself on a joint marketing and public awareness campaign. Is that a Grey Goose flying into a Silver Cloud? Not far off, actually.
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